# 7 Ways to Keep Registrations Coming to Your Summit After Launch Week

> Speakers, affiliates, podcasts, your own list and giveaways can keep summit registrations coming long after launch week. Here's how to use each one.

URL: https://virtualsummits.com/7-ways-to-keep-the-traffic-flowing-to-your-ever-summit
Author: Steve Eriksen (https://eventraptor.com/about-steve)
Publisher: EventRaptor (https://eventraptor.com)
Published: 2026-05-20
Updated: 2026-11-01
Section: Product News

Most summit registrations come in a rush during launch week, while you and your speakers are all promoting at the same time. After that, traffic drops off unless you give people new ways to find the summit. Seven sources can keep registrations coming: speaker re-promotion, affiliate partners, Speaker Connections, podcast guesting, your email signature and content, retargeting your own list, and giveaway partnerships.

I'm writing this for the coach, [therapist or healing practitioner](/summit-planning/virtual-summits-for-therapists-explained) who has run a summit, or is about to, and has watched the registration graph go flat after a few busy days. You've already done the heavy lifting. The sessions are recorded, the speakers said yes and the pages are live. It would be a shame to let all of that stop working after day seven.

This article sticks to traffic, meaning where new registrants come from. Your registration page matters too, but that's a separate topic.

## Key Takeaways

- Ask every speaker for a second promotion on a date that suits them, and send them swipe copy written for their own session along with their promoter link.
- Bring in affiliate partners who couldn't promote during launch week, and give them a later window.
- Get booked on podcasts and come to Speaker Connections, and mention your summit topic and registration link every time you appear.
- Add the registration link to places you already publish, like your email signature, blog posts and video descriptions.
- Tag your registrants in the CRM so you can re-invite everyone else on your list without emailing people who've already signed up.

## The Seven Traffic Sources at a Glance

| Traffic source | What you ask for | Effort for you |
|---|---|---|
| Speaker re-promotion | One more email or post, on a date they choose | Low |
| Affiliate partners | A promotion window after launch week | Medium |
| Speaker Connections | Conversations with hosts and speakers | Low |
| Podcast guesting | An interview on your summit topic | Medium |
| Email signature and content | A link in places you already show up | Low |
| Retargeting your own list | Emails and ads to people who haven't registered | Low to medium |
| Giveaway partnerships | A free gift in a shared giveaway | Medium |

## 1. Ask Your Speakers for a Second Push

Speakers promote hardest in launch week, if they promote at all. A lot of them are already busy with their own launches that week, and they'd happily help you a few weeks later.

Podcast guest Marc Guberti found a way around this with his [evergreen summits](/9-ways-to-optimize-your-ever-summit-to-be-a-lead-generating-machine). Speakers only had to promote once, whenever it suited them, so a clash with someone else's launch didn't matter. He also kept adding new speakers over time, and his Content Marketing Success Summit grew from 50 to 70 speakers that way. Each new speaker brought a fresh promotion with them.

Make the second push easy. Speaker and podcast host Andrea Jones said one thing that helped her promote was a host writing swipe copy for her session in particular, instead of a generic template with a blank for her name.

In EventRaptor, every speaker has their own promoter link, and you decide whether speakers can see the leaderboard. When a speaker sees their name move up, that's often reason enough to send one more email. You can read more about this in our guide to [building a speaker promotion dashboard that keeps momentum going](/summit-planning/build-speaker-promotion-dashboard-summit-momentum). Jennie and I have seen how much speakers matter: more than 5,000 people on the EventRaptor list came from other speakers promoting our summits.

## 2. Bring In Affiliate Partners Who Missed Launch Week

Your best promoters don't have to be speakers. Navid Moazzez ran a summit as evergreen from the start, and when a partner couldn't promote right away, he simply told them to promote the following month. Martin Boeddeker had a similar experience. Mike Filsaime couldn't promote his summit in the first week but could in the second, so Martin ran it again, and he said that's what rescued the summit.

Give each partner their own promoter link so the credit is always clear. If you're a therapist, think about colleagues in neighboring specialties or practitioners who serve the same people you do. If you're licensed, check your board's rules before paying commissions to other clinicians.

## 3. Meet Hosts and Speakers at Speaker Connections

Speaker Connections is a free networking event on Zoom where speakers looking for stages meet the hosts who have them. That includes summits, podcasts, live streams and in-person events. Jennie came up with the idea, and she's run it since February 2022. It meets on the first and third Tuesday of each month for about two hours, and usually 70 to 110 speakers and hosts attend.

After launch week, it's useful in two ways. You'll meet podcast and live stream hosts who need guests, which leads straight into the next source. And you'll meet [speakers you could add to your summit](/summit-planning/summit-speaker-recruitment), each of whom brings their own promotion.

## 4. Get Interviewed on Podcasts About Your Summit Topic

Podcast listeners tend to be loyal, but they're listening while they drive or walk, so getting them to sign up for something takes a clear and simple ask. Teach one useful idea from your summit theme, then give them one easy link to remember.

Jon Schumacher has done hundreds of interviews over the years, and he says that's how he built the partner relationships that now promote his summits. So each interview can do two jobs: it brings in listeners today, and it might bring you a future promoter.

For example, a couples therapist might spend an interview on the conversations couples tend to put off, then mention that the summit has several practitioners teaching related topics. Keep it educational. Summit content isn't therapy, and you shouldn't present it as therapy.

## 5. Put the Link Where You Already Show Up

This is the quietest source on the list, and one of the most reliable. Add the registration link to your email signature, so every inquiry reply and client email carries it. Then add it to your blog posts, YouTube descriptions, podcast show notes and social bios.

Your summit sessions can feed your content for months as clips, posts and articles, and each one can link back to registration. If you give each channel its own promoter link, the promoter report will show you which places actually bring people in. Therapists, the usual limits still apply: no client stories or testimonials, and follow your board's advertising rules.

## 6. Re-Invite Your Own List and Page Visitors

One launch email reaches only part of your list. EventRaptor syncs registrants to GHL/CRMRaptor with tags, so you can send a short re-invite to everyone on your list who isn't tagged as a registrant. Give each email a new angle, like one session, one speaker or one question the summit answers.

Ads work the same way. Mitch Asser recommends starting with warm audiences, meaning your list, your pixel data and your website visitors, then retargeting people who reached the registration page but didn't sign up. Destini Copp has pointed out that retargeting ads are usually cheaper than ads aimed at cold audiences.

## 7. Partner on Collaborative Giveaways

In a giveaway, several contributors each offer a free gift, and they all promote the same page. Contribute a gift that fits your summit topic, then invite the people who claim it to register for the summit.

You can also run a giveaway yourself. EventRaptor's giveaway tools cover contributor applications, gift management, the registration page, a contributor leaderboard and a public giveaway directory, so you don't have to manage contributors from your inbox.

## What EventRaptor and Our Team Take Off Your Plate

Most of the work behind these seven sources is tracking and follow-through, and that's the part the platform takes care of. Promoter links, the leaderboard and the promoter performance report show you who is sending people. Registrants go into GHL/CRMRaptor with tags, so your re-invites and follow-up start from accurate lists. Reminder emails run on the event's timing. You can see the full list in our [summit software features](/features).

If you'd rather hand it over, our done-for-you team writes the swipe copy and session descriptions and runs the summit, so you can focus on teaching and hosting. We've produced 13 summits of our own and over 40 summits for clients. If you want more places for people to find your event, see our guide to [getting your virtual summit found](/feature-your-virtual-summit).

## Frequently Asked Questions

### How Long Can a Summit Keep Getting Registrations After Launch?

A [virtual summit](/what-is-a-virtual-summit) keeps getting registrations for as long as registration is open and new traffic keeps arriving. Some hosts run evergreen versions and add new speakers over time, and each new speaker promotes once. If no new traffic comes in, registrations level off after launch week.

### Should I Pay for Ads After Launch Week?

Start with retargeting your own list and the people who visited your registration page, because those ads tend to cost less than ads aimed at cold audiences. Cold ads are harder to make pay for themselves unless you have a strong offer behind the summit. Get your free warm traffic flowing first.

### What If My Speakers Won't Promote a Second Time?

Offer them a later date that fits their calendar, and send swipe copy written for their own session. If they still don't promote, put your energy into new speakers, affiliate partners and your own list. Don't build your plan around speakers who've already said no.

### Can Therapists Promote a Summit on Podcasts and Social Media?

Yes, as long as the promotion is educational and stays within your licensing board's advertising rules. Make no clinical claims and use no stories or testimonials from therapy clients. Present the summit as education from respected peers, not as therapy.

### How Do I Know Which Traffic Source Is Working?

Give every speaker, partner and channel its own promoter link, then check the promoter performance report. Tags in your CRM show who registered and where they came from, so you can spend more time on the sources that bring people in.

## Choose Two Sources and Put Them on Your Calendar This Week

You don't have to use all seven at once. Start with the two that take the least effort: a scheduled second push from your speakers and a re-invite to the people on your list who haven't registered. Add the others as your summit keeps running.

If you'd like help deciding which of these fits your summit and your schedule, [Book your Client Attraction Planning Call](/planning-call). We'll look at where your registrations come from now and plan the next round with you.