Most people think you need to have a big list to be a successful, profit generating online entrepreneur.
While having a list is important the size of the list is not the key component.
I’ve seen a lot of “influencers” with big lists of 100,000’s that generate less profits than some unknowns with lists of 5,000 or even 1,000.
Matter of fact my first $136,000 came from a list of 900 people. Even more so, I took 5th place (out of 150 of the top online influencers) in a $1.7 million dollar affiliate launch with a list of just over 1,000 subscribers. That generated me almost $50,000 in cash & bonuses.
So what’s the lesson to be learned here? Two fold.
The key factor is having a quality & engaged list.
How much Know-Like-Trust factor do you have with them? How on point is what you are sharing with them in alignment with what they actually want.
The more aligned this is, the more engaged they are & the more ability you have to generate large amounts of cash.
Disclaimer: We only create income/profit/cash when we deliver massive value. It’s never a sales trick. It’s always about providing something amazing to those who want & need it!
Second lesson to be learned is about your strategy.
Ok, when it comes to strategy we need to think alignment.
Too many Hustle Heroes out there are doing so much, and none of it is aligned.
Think of your ideal avatar, your perfect client or customer. What is their problem? What do they need help with?
Once you have that we need to align it through out their entire customer journey.
I call this the Hustle & Scale Framework.
How are you going to attract them into your community & tribe?
I use a strategy called the One-Day Summit Formula.
We create our One-Day Summit specifically around the problem our audience is suffering from. We can bring in speakers (or solve it yourself) to provide solutions to these problems.
We make it quick & easy showing them they can get the answers/solutions in less than a day!
This brings in engaged & quality leads into your community, taking them from cold lead to warm prospect.
This is where we get to go deep & provide a transformation, turning the Hot Customer into A Raving Fan (Friend).
Here we move more into a High Ticket offer, & provide solutions around that original problem. Except here we expand into other areas, problems, or potential set backs our audience will have on their journey to this transformation we are providing.
Here is also where we will create an aspirational identity for our tribe to strive towards.
This being a major transformation allows us to charge a high-ticket price point, thus maximizing our profits through our audience’s customer journey.
In this phase we provide our audience a community or tribe. We offer a membership opportunity. This is where we create our recurring revenue for our businesses.
If your business doesn’t have recurring revenue it one bad month away from failure. It doesn’t matter how much money you make unless you have recurring revenue.
We do this by giving ongoing success & solutions to our Raving Fans (Friends) in this community atmosphere.
Those 1,000+ leads allowed me to take 5th place out of 150 of the most influential online entrepreneurs. It also generated me $50,000 in cash & bonuses.
This strategy works. It has allowed Dr. Krista Burns at the American Posture Institute to generate $30,000 in a day (with 4 emails) to a list of 3,000 people.
Michael Rosselin was able to generate over $50,000 from this same strategy.
Brand new entrepreneur Lisa Olszewski brought in 7,000 new leads & $12,000 (and she didn’t even have a website.)
If you want to learn more about this strategy & grab my One-Day Summit Checklist & Starter guide just let me know where to send it.
Dr. Mark T Wade
About Dr. Mark T Wade:
Dr. Mark T Wade having 2 doctorates went from a brick & mortar clinic to online multi-million dollar education business in the health space. He has created a top rated podcast, a sold out mastermind for entrepreneurs featuring the likes of John Lee Dumas, Pat Flynn, Lewis Howes & Jeff Walker, & a one of a kind SAAS company called Virtual Summits Software.
With his brand HustleAndScale.com Dr. Mark helps entrepreneurs scale their side hustles with a technique called the One-Day Summit Formula. The same strategy he used to build that multi million-dollar business in the health space. (Still a success today: American Posture Institute). It’s one of the top list building techniques available & it even works for beginners and brick & mortar businesses.
Dr. Mark has expert insights on going from side hustle to success, losing a million dollar business – the lessons learned, but his most popular message for most audiences come from the list building strategy that has helped thousands kick start, launch & grow their businesses (valid for any industry or niche).